Excellent feedback and great comments about Socrates. I really liked your flyer - in the US, it would be too long and I would shoot for one 2-sided flyer but maybe in your area it would be great. Sounds like you are trying to utilize a two-step approach, step one - analysis, and step two - seeding. Follow-up may be fertilization services or reseeding targeted areas. My question for you would be to challenge your thinking on giving too much text in the area of fattening the cattle when you just want to have them call you to start the engagement. Going back to your “Goals” point, how many initial engagements do you want? How many initial drone surveys do you want? And finallly, how many seedlings? Graph it out in a funnel and learn and tweak for your second campaign. You are doing everything in a logical approach!! Keep up the fantastic progress! Just think if you were sitting in a boring college sociology class doodling on a notebook and wasting your time!! ;-)
Great read. Not sure how many farms you're planning on dropping these letters to, but my two cents would be to A/B test the letter with something that's shorter — maybe skip the explanation of the drones, but keep the intrigue (the photo of yourself next to the drone and your mention of being from the US).
The "Systems > Goals" process is why I said it was a better choice to learn music theory ahead of trying to learn specific songs; I just didn't have the knowledge of that framework when I said it.
When I was learning guitar music theory, I started with the Mel Bay instruction books, which were published back in the 1950's or so. There were 7 books in the series when I was learning. But it covers all the building blocks. They're basic, but they provide the theory in the music.
I don't know anything about music theory but for chess principles give chess coach andres a look. He has several courses on chessable, two I really like are 'Chess Principles Reloaded - Development' and 'Chess Principles Reloaded - Center'.
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In the advertisement I quickly read through it. In this section here:
_
And, I can do it without:
● Compacting your soil—which slowly declines grass quantity and quality
● You having to burn any diesel
● You having to hire a tractor seeding company to come to your property,
compact your soil, and take up more of your time
_
I would make this simple change:
_
And, I can do it WITHOUT:
● Compacting your soil—which slowly declines grass quantity and quality
● You having to burn any diesel
● You having to hire a tractor seeding company to come to your property,
compact your soil, and take up more of your time
_
and consider making without bold or italics. Or consider rewriting it in a way that doesn't require the reader to be reminded these are things you can do without. Such as something like this:
_
Less soil compacting
No diesel fuel burned
Less time and money spent on seeding
_
Something like that that gets the positives out without forcing the reader to remind themselves these are things you don't need to do. Just a thought, but regardless it looks WONDERFUL! Good luck!!
_
I've also had success in using tri-fold flyers. High quality paper printed with color laser, double sided folded up flyer you can easily stick in your back pocket. Less room to get details out, but I would put a nice picture on each fold with each section being a different topic and bullet points of what I'm trying to get across along with my information on front and back.
oh and I don't know if they use business cards down there, but if so get simple business cards made up as cheaply as you can (most are thrown away), and paperclip them to the tri-fold flyer, or your big advertisement, or both! And paperclip 2 or 3 per advertisement, never know if they'll hand one to a buddy
Excellent feedback and great comments about Socrates. I really liked your flyer - in the US, it would be too long and I would shoot for one 2-sided flyer but maybe in your area it would be great. Sounds like you are trying to utilize a two-step approach, step one - analysis, and step two - seeding. Follow-up may be fertilization services or reseeding targeted areas. My question for you would be to challenge your thinking on giving too much text in the area of fattening the cattle when you just want to have them call you to start the engagement. Going back to your “Goals” point, how many initial engagements do you want? How many initial drone surveys do you want? And finallly, how many seedlings? Graph it out in a funnel and learn and tweak for your second campaign. You are doing everything in a logical approach!! Keep up the fantastic progress! Just think if you were sitting in a boring college sociology class doodling on a notebook and wasting your time!! ;-)
Hey Maxim,
Great read. Not sure how many farms you're planning on dropping these letters to, but my two cents would be to A/B test the letter with something that's shorter — maybe skip the explanation of the drones, but keep the intrigue (the photo of yourself next to the drone and your mention of being from the US).
Best of luck!
The "Systems > Goals" process is why I said it was a better choice to learn music theory ahead of trying to learn specific songs; I just didn't have the knowledge of that framework when I said it.
When I was learning guitar music theory, I started with the Mel Bay instruction books, which were published back in the 1950's or so. There were 7 books in the series when I was learning. But it covers all the building blocks. They're basic, but they provide the theory in the music.
I don't know anything about music theory but for chess principles give chess coach andres a look. He has several courses on chessable, two I really like are 'Chess Principles Reloaded - Development' and 'Chess Principles Reloaded - Center'.
_
In the advertisement I quickly read through it. In this section here:
_
And, I can do it without:
● Compacting your soil—which slowly declines grass quantity and quality
● You having to burn any diesel
● You having to hire a tractor seeding company to come to your property,
compact your soil, and take up more of your time
_
I would make this simple change:
_
And, I can do it WITHOUT:
● Compacting your soil—which slowly declines grass quantity and quality
● You having to burn any diesel
● You having to hire a tractor seeding company to come to your property,
compact your soil, and take up more of your time
_
and consider making without bold or italics. Or consider rewriting it in a way that doesn't require the reader to be reminded these are things you can do without. Such as something like this:
_
Less soil compacting
No diesel fuel burned
Less time and money spent on seeding
_
Something like that that gets the positives out without forcing the reader to remind themselves these are things you don't need to do. Just a thought, but regardless it looks WONDERFUL! Good luck!!
_
I've also had success in using tri-fold flyers. High quality paper printed with color laser, double sided folded up flyer you can easily stick in your back pocket. Less room to get details out, but I would put a nice picture on each fold with each section being a different topic and bullet points of what I'm trying to get across along with my information on front and back.
oh and I don't know if they use business cards down there, but if so get simple business cards made up as cheaply as you can (most are thrown away), and paperclip them to the tri-fold flyer, or your big advertisement, or both! And paperclip 2 or 3 per advertisement, never know if they'll hand one to a buddy