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Matt Smith @ Crisis Investing's avatar

There’s at least one good entrepreneur you know very well. Come up with a list of 10-20 questions and let’s discuss.

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Will's avatar

What has helped me navigate uncertainty in starting a startup is anchoring to the core problem I am trying to solve. Does my product solve this? no => how can I make the product solve it? yes => why aren't people using it?

The hard part about entrepreneurship isn't execution but identifying a problem customers have that hasn't already been solved effectively. If the problem were obvious, someone would have already tried to solve it and failed for one reason or another. You have to either have a new insight into a problem others don't see or a new approach others haven't tried.

When it comes to selling, it's very important to be clear on the pain point you are addressing. Customers don't care about how you use technology, they care that you can make their farm to support 10% more cattle and increase their earnings per hectare. If you claim that, it will get their attention but then they will scrutinize the claim which is a new problem, but closer to the sale.

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